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An invaluable guide to intellectual property innovations and infrastructure development, BUSINESS POWER: CREATING NEW WEALTH FROM IP ASSETS leaves nothing out. Edited by Robert Shearer, this all-star collection of contributions by IP thought leaders and practitioners must be read by anyone who champions the importance of intellectual property in the United States, or more simply - anyone who wants to accelerate his or her ability to create wealth.

"Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."

- Dr. Marten Fleming, Vice President, Corporate Strategy
IBM Corporation

"It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of Fortune 500 company, you will gain something from this book."

- Anthony Breitzman, PHD, Principal and Director of Research
1790 Capital Management LLC

"Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The Book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."

- William C. Foote, Chairman of the Board and Chief Executive Officer
USG Corporation

To order, please go to your local retail merchants or on line service; or you may call the Center for Advanced Technologies at 972-490-9100 for more information. For large orders and discounts send an e-mail to Jay Gould at jgould@wiley.com.